Tablet and e-reader ownership update

18 Oct 2013


The number of Americans ages 16 and older who own tablet computers has grown to 35%, and the share who have e-reading devices like Kindles and Nooks has grown to 24%. Overall, the number of people who have a tablet or an e-book reader among those 16 and older now stands at 43%.

Up from 25% last year, more than half of those in households earning $75,000 or more now have tablets. Up from 19% last year, 38% of those in upper-income households now have e-readers.

About the survey

These latest figures come from a survey by the Pew Research Center’s Internet Project which was conducted from July 18 to September 20, 1013 among 6,224 Americans ages 16 and older. The margin of error is plus or minus 1.4 percentage points. 

Interviews were conducted via landline (nLL=3,122) and cell phone (nC=3,102, including 1,588 without a landline phone). The survey was conducted by Princeton Survey Research Associates International. The interviews were administered in English and Spanish by Princeton Data Source. Statistical results are weighted to correct known demographic discrepancies. Results based on the 5,320 internet users have a margin of sampling error of ±1.5 percentage points.

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