Report

Web metrics: online measurements and how to use them

29 Jun 2007
Description

For businesses, political organisations and the arts community, using the internet both as a channel to market and customer acquisition tool has enabled niche and traditionally under-funded voices to be heard by the larger community. Technology has also enabled organisations both big and small, as well as individuals to measure the effectiveness of their content and marketing programs like never before. This of course raises both challenges and opportunities for marketers.

Publication Details
Published year only: 
2007
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