It's likely that we'll look back at 2013 as the year that social media tightened its stranglehold on the world. Everywhere you look, you see its tentacles infiltrating further into the daily business of life. This growing ubiquity is translating into major movements in big business, from stock market floats to deals with TV networks. This week on The List, we take a look at the extraordinary changes in the social media landscape in the last 12 months with two people working at the cutting edge: Kim McKay, whose company Klick Communications advises brands on how to to connect with consumers via social, and industry observer and technology consultant Leslie Nassar, who developed the ground-breaking Twitter feed for ABCTV1's Q and A.
Jason Di Rosso