%T Attitudes of Australian cider drinkers %I VicHealth %D 2014 %K Public health, %K Alcohol %U https://apo.org.au/node/37244 %X Introduction: The Australian alcohol palette is changing. Beer, a long-time fixture of the Australian alcohol market, is decreasing in popularity each year as more drinkers turn to wine, spirits and, increasingly, cider. While constituting only 4% of the alcohol market in Australia in 2011, cider sales grew by 30% during the same year. It is clear that the growth of the cider market reflects broader changes in the alcohol tastes and preferences of Australian consumers. %9 Report