Person

Ross Gordon

Recently added resources

Video

16 Jun 2016
12

In this lecture, A/Prof Ross Gordon looks at the use of narrative within social marketing and social change. He discusses the use of social marketing within the Energy+ Illawarra energy efficiency project.

Journal article

5 Jun 2013
110

This article reviews the regulation of alcohol advertising (and its effectiveness) in Australia and three comparison countries - and finds some disappointing regulatory failures.

Briefing paper

18 Jan 2013
19

Australia does not currently require warning labels on alcohol products, putting Australia out of step with many other countries. Given the potential persuasive power of labels, as well as the rising social costs of alcoholism in the United States (US), government - mandated warning labels...

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