The third edition of Deloitte’s Media Consumer Survey is a snapshot of how Australians are consuming different media and entertainment. Deloitte’s survey reveals attitudes
and behaviours, reporting on how they have changed over the past three years and considers the future. The repot considers:
• How we like to be entertained
• Our preferred technologies and devices
• How we use social networks and their influence
• What and who we respond to
• Where advertising fits.
The report's overarching finding is that a number of the much anticipated digital tipping points have arrived.