TY - Conference paper AU - Gertrude Szili AU - Matthew Rofe PY - 2011 T1 - Perspectives on becoming new port: a discursive account of stakeholder opinions in the renaming of Port Adelaide PB - 5th State of Australian Cities National Conference, 29 November–2 December 2011, Melbourne, Australia DO - https://doi.org/APO-59961 UR - https://apo.org.au/node/59961 AB - This paper draws upon ongoing research that has investigated the redevelopment of the Port Adelaide waterfront in South Australia. Developing previous research (see Rofe & Szili 2009), the authors contend that place names such as Port Adelaide may be so infused with negativity that attempts to renegotiate its meaning through physical redevelopment and traditional place marketing strategies are seemingly unachievable. ER -