Located in the foothills of the Plenty Ranges 30 kilometres north of Melbourne, the town of Laurimar has been taking shape over the last decade. Ultimately it will comprise 2400 residential lots and a town centre, currently 550 of the lots are sold and about 400 houses are occupied. The town centre will also serve about 1500 residential lots in adjoining developments and a rural hinterland. The development of Laurimar is being managed by Drapac Property. Michael Drapac, the founder of the company and the joint author of this paper, has been an advocate for change in the way that greenfields development is initiated in Australia.