Chasing the dragon: a quality blend of food, wine, tourism and education is key

15 Mar 2014

Opportunity is growing for South Australia to cater for China’s desire for quality food and wine, unique and pristine tour destinations, and quality education resources – and, importantly, promote it to the Chinese leaders of tomorrow. However, there are significant impediments to these opportunities that are addressed in this paper. Strategic thinking with a healthy dose of logic and an understanding of the science of marketing is needed to overcome challenges and capitalise on valuable opportunities to deliver significant economic growth and job opportunities well into the future. To do this, there must be a more integrated approach to international promotion mechanisms that draw on fundamental marketing principles to increase the summative value of tourism, education and export industries. 

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