Changing the world one online petition at a time: how social activism went mainstream

Social change Social networks Business enterprises Governance Corporate social responsibility Business ethics Social media Petitions Activism

If you have recently signed an online petition - and then observed a result from it - you are far from alone. Once niche, websites such as, and have moved into the mainstream, shifting influence from organisations into the hands of individuals and fundamentally changing the way business and government respond to ‘people power.’

The use of petition websites has given individuals the immediate ability to become social activists, and coupled with social media, an unprecedented ability to force companies to amend the ways they operate.

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