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Enabled by exponential technological advancements in data storage, transmission and analysis, the drive to ‘datify’ our lives is creating an ultra-transparent world where we are never free from being under surveillance.

Increasing aspects of our lives are now recorded as digital data that are systematically stored, aggregated, analysed, and sold. Despite the promise of big data to improve our lives, all encompassing data surveillance constitutes a new form of power that poses a risk not only to our privacy, but to our free will.

Read the full article on The Conversation.

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