Conference paper

Australian non-broadband households - the views of late majority

20 Nov 2008

This paper discusses the views of Australian households without a broadband connection. It is based on preliminary analysis of survey data collected during August-September 2008 from a representative sample of Australian households. While a lot of work is done on the early stages of adoption of any innovation, there is little focus on the late majority and laggard segments. In Australia broadband has never had a higher profile on the political agenda; with access to broadband a contemporary and contentious issue for many households, particularly for those in inland Australia with the Government recently withdrawing funding from the OPEL consortium. Implicit in much of this debate is the fact that Australian households need or want access to high speed broadband.

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