Conference paper

Advertising, sponsorship and influence on commercial radio: research on listener attitudes

Radio broadcasting Advertising Audiences Broadcasting Media regulation Australia
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apo-nid69451.pdf 2.1 MB

This presentation covers research into listener attitudes toward advertising, sponsorship and commercial influence, in news and current affairs programs, on commercial radio. Commercial radio continues to be a significant part of our contemporary media environment, and is also a 'traditional' broadcast media that is subject to content regulation via industry codes of practice, program standards and licence conditions (under the Broadcasting Services Act 1992).

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