Conference paper

Advertising, sponsorship and influence on commercial radio: research on listener attitudes

Publisher
Radio broadcasting Advertising Audiences Broadcasting Media regulation Australia
Resources
Attachment Size
apo-nid69451.pdf 2.1 MB
Description

This presentation covers research into listener attitudes toward advertising, sponsorship and commercial influence, in news and current affairs programs, on commercial radio. Commercial radio continues to be a significant part of our contemporary media environment, and is also a 'traditional' broadcast media that is subject to content regulation via industry codes of practice, program standards and licence conditions (under the Broadcasting Services Act 1992).

Publication Details
Access Rights Type:
open