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Annual Report

Campaign advertising by Australian government departments and agencies: annual report 2015-16

5 Dec 2016
Description

This annual report details campaigns undertaken by departments and agencies (non-corporate Commonwealth entities) under the Public Governance, Performance and Accountability Act 2013 (PGPA Act) for which expenditure was greater than $250,000.

This report covers the period from 1 July 2015 to 30 June 2016 and provides detail of 25 advertising campaigns which ran during the period, based on data sourced from the Central Advertising System.

For each campaign, a short description and breakdown of expenditure by advertising medium are provided. Where campaigns did not use ethnic and/or Indigenous media, the reasoning (‘exception reporting’) from the responsible entities is provided in Chapter 2 of this report.

This report also provides data on both direct media placement expenditure and associated indirect campaign advertising expenditure, such as market research and advertising production costs.

Publication Details
Published year only: 
2016
30
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