Annual Report

Campaign advertising by Australian government departments and agencies: annual report 2015-16

5 Dec 2016

This annual report details campaigns undertaken by departments and agencies (non-corporate Commonwealth entities) under the Public Governance, Performance and Accountability Act 2013 (PGPA Act) for which expenditure was greater than $250,000.

This report covers the period from 1 July 2015 to 30 June 2016 and provides detail of 25 advertising campaigns which ran during the period, based on data sourced from the Central Advertising System.

For each campaign, a short description and breakdown of expenditure by advertising medium are provided. Where campaigns did not use ethnic and/or Indigenous media, the reasoning (‘exception reporting’) from the responsible entities is provided in Chapter 2 of this report.

This report also provides data on both direct media placement expenditure and associated indirect campaign advertising expenditure, such as market research and advertising production costs.

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