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Cricket Australia has dropped the ball on alcohol sponsorship

29 Mar 2017
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Late last week, Cricket Australia and Carlton and United Breweries (CUB) announced their 20-year sponsorship deal, estimated to have been worth $65 million over five years, had come to an end. No longer would Australian cricket players take to the field with Victoria Bitter logos emblazoned across their chests.

Was this a sign Cricket Australia would chart a new course and choose a major sponsor with no affiliation with alcohol?

Read the full article on The Guardian.

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Published year only: 
2017
67
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