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Journal article

Community media in the prosumer era

Journal
Creative workforce Mass media Technology Australia
Resources
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Community media in the prosumer era 274.4 KB
Description

How is media convergence impacting on established, ‘broadcast-era’ community media? This paper takes SYN (a community radio licensee in Melbourne) as a case study and employs media ethnography and policy analysis to identify contemporary challenges facing community media. Community media requires a different approach to convergence than that which is commonly associated with the professional creative industries. In the community sphere, convergence is led by members and encouraged through open, participative processes. The ‘open source organisation’ is proposed here as a useful way of thinking through the challenges of convergence and the limitations of Australia’s existing communications policy framework.

Publication Details
Access Rights Type:
open