Audio interview

Why we herd and how it can harm us

19 May 2017
Description

When you see a long line of people in front of the latest 'it' cafe, do you join it, or go elsewhere? Whether it's a frenzied house auction in a popular suburb or the queue of people out the front of a new cafe, the human instinct to herd is hard to fight.

Behavioural economist, Michelle Baddeley, explains why we herd when making consumer decisions, and what we can miss out on when we do.

Publication Details
License Type: 
All Rights Reserved
Published year only: 
2017
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