Organisation

Salesforce

Report

The trust imperative: why customer experience in government matters

This report explores practical ways that Australian and New Zealand governments can increase the trust and confidence of their customers in a sustainable way that increases engagement and reduces cost.
Article

What is digital transformation?

Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation.