Magdalena Nenycz-Thiel


Are big brands dying?

This report argues that the notion that large brands are dying is simply not true. Nor has the world fundamentally changed in a way that favours small brands over big.
Conference paper

How do retail distribution and market share measures relate in the wine category?

Abstract: Purpose - This paper attempts to draw a conceptual outline of how the market share – distribution relationship may be characterised in the wine category. The aim of this paper is to explain the potential contribution of future research in this area.