Paula Wright


Inspire for better communications: achieving compliance is all in the framing

Recognised as the first model of behaviour change specifically designed to help public administrators, BehaviourWorks’ INSPIRE framework is based on a simple mnemonic that describes seven of the most powerful techniques: implementation intentions, norms, salience, procedural justice, incentives, reputation and credibility and ease.
Journal article

The INSPIRE Framework: how public administrators can increase compliance with written requests using behavioral techniques

This article reports that a growing body of behaviour change literature has identified techniques that can be used in written correspondence to influence behaviour.

Fertility and the other workforce crisis

There are limits to the amount of household work parents can outsource, says Paula Wright. If governments are worried about low fertility rates, they should start dealing with the workforce crisis in Australian homes.