Michael Hallsworth


Behavioural government: using behavioural science to improve how governments make decisions

Governments are increasingly using behavioural insights to design, enhance and reassess their policies and services. This report explores how this happens – and how any bias can be addressed or mitigated. To do this, this report focuses on three core activities of policymaking: noticing, deliberating...

Applying behavioural insights: simple ways to improve health outcomes

This report makes the case for using behavioural insights to improve health and healthcare worldwide. We provide case studies where this approach has already been put into practice successfully, and offer practical advice about how to apply behavioural insights. There are many opportunities to improve...

Policy making in the real world

The strength of policy making is integral to the strength of government as a whole, and that of the country at large. When policies fail, the costs (whether monetary or otherwise) can be significant.