Jordan Louviere

Journal article

Choice modelling and its potential application to tropical rainforest preservation

Loss of rainforest occurs in part because of a global market failure problem. Markets routinely transmit signals about international demands for forest products such as timber, but fail to transmit signals about demands for preservation. To make efficient resource allocation choices, decision makers need some...

Default and 1/n heuristics in annuity choice

Focuses on choices of life annuities by separating consumers’ preferences from their use of default options and the 1/n heuristic in an online allocation task experiment.