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This article reports on the integration of Twitter messages into the live television broadcast of the Australian Broadcasting Corporation’s (ABC) weekly public affairs discussion program, Q & A . The program first went to air in May 2008; Twitter integration began two years later. Twitter...
This audit assessed the effectiveness of selected government agencies’ administration in developing advertising campaigns and implementing key processes, and the ongoing administration of the campaign advertising framework.
Audit objectives, criteria and scope
The audit objectives were to:assess the effectiveness of...
The latest Australian Multi-Screen Report reveals an increasingly connected Australian home, with 27% now having access to four screens: television, computer, smartphone and tablet (16% a year ago). As people embrace new screen technologies, they use them to complement their TV viewing.
This publication presents results from a survey of businesses mainly engaged in film and video production and post-production services and a census of businesses mainly engaged in television broadcasting, television channel provision and digital game development.
It provides information about industries engaged in television...