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In this address to the National Press Club, the innovation minister stresses that the humanities, arts and social sciences are absolutely central to the innovation process, for four reasons.
First, they drive innovation themselves: especially the kind of incremental, process innovation that frequently goes...
Anne Parsons? presentation stresses the need to start a dialogue and create a connection with recipients of marketing messages.
The current advertising landscape is characterized by boundless choice but limited attention, low barriers to competitive entry, a focus on consumers, and brands with values...