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Debra King argues that corporate reputations are valuable, contributing both to a corporation's wealth and its competitive advantage. They are also, however, extremely vulnerable to the vagaries of stakeholder activists. In effect, reputation has been politicised: a crucial element in the battle over corporate behaviour...
Rick Sarre, Meredith Doig and Brenton Fiedler argue that setting legal and administrative rules to control the risk of corporate irresponsibility, either by legislation or by organisational guidelines and policies, may be necessary, but it is not sufficient, to establish and entrench corporate accountability. In...