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Media use is part of everyday life. Audience theory tells us media is social. It is understood through interpretation and interaction. Audiences draw on their own personal experiences, histories and identities in generating meaning out of television content. This presentation looks at general audience reaction...
The ways of knowing modern audiences, broadcast ratings, is now big billion dollar business, with Google in alliance with Nielsen, one of the world's leading media researchers, to literally auction audiences off to the highest bidder. Ironically, 'the black box' of survey and sampling methodology...