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› Broadcasting › 65241 › Curtin University

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    Conference paper

    Survey wars: The explosion of measurement in audience ratings
    16 Dec 2009
    1
    Mark Balnaves, Tom O'Regan
    Communications Policy and Research Forum, 19-20 November 2009, Sydney, Australia

    The ways of knowing modern audiences, broadcast ratings, is now big billion dollar business, with Google in alliance with Nielsen, one of the world's leading media researchers, to literally auction audiences off to the highest bidder. Ironically, 'the black box' of survey and sampling methodology...

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