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Historically, television and media content have generally been tied to specific distribution platforms or outlets. However, multiple new players and new forces are at work now driving significant changes. Four business models have been constructed in this paper, about current initiatives for Internet based television...
Media use is part of everyday life. Audience theory tells us media is social. It is understood through interpretation and interaction. Audiences draw on their own personal experiences, histories and identities in generating meaning out of television content. This presentation looks at general audience reaction...