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Although tourism researchers view travel blogs as a rich resource on consumer beha viour and discuss their potential as marketing tools, such studies generally examine blogs hosted on travelspecific advertisingsponsored websites such as TravelPod and TravelBlog and focus on the content in entries alone. However,...
Interactive television (ITV) could well be described as a rising research area. The digitalization of networks, as well as broadband penetration, makes it once again a contemporary issue. However, it can hardly be called an overworked area of Australian television studies. This article assesses multiple...