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This report looks at the ever growing importance of social media to the world, in all facets of everyday life. Social media and social networking are no longer in their infancy. Since the emergence of the first social media networks some two decades ago, social...
The digital revolution has transformed industries like music, books and travel almost entirely because e-commerce solutions delivered shopper needs in ways that traditional channels couldn’t match as this Nielsen white paper displays. Success in the digital shopping environment requires a deep understanding of shopper needs,...