Marketing
NARROWER TERMS
Journal article
The availability and promotion of low-alcohol beverages in licensed venues: an environmental audit on the Gold Coast, Australia
Other authors
Ben Desbrow
This study explores the availability, visibility, advertising and promotion of low-alcohol products at licensed venues, through an audit of licensed venues in four entertainment locations in the popular tourist destination of the Gold Coast, Queensland.
Report
Greenwashing by businesses in Australia
This report outlines the findings of the Australian Competition and Consumer Commission's (ACCC’s) 2022 internet sweep of environmental claims. It details the key issues identified in the sweep, and provides an overview of the ACCC’s planned work relating to environmental claims and sustainability.
Report
Experiences with online marketing of alcohol, gambling and unhealthy food: a survey
This report details a survey FARE and VicHealth conducted last year with 220 people seeking to reduce alcohol, gambling and unhealthy foods. The survey aimed to understand how marketing for these harmful and unhealthy products impacts people trying to reduce these products.
Article
Consumers care about sustainability—and back it up with their wallets
Other authors
Jordan Bar Am, Vinit Doshi, Anandi Malik, Steve Noble
A joint study from McKinsey and NielsenIQ examines sales growth for products that claim to be environmentally and socially responsible.
Report
The consumer experience of green claims in Australia
Marketers and businesses are trying to tap into a growing desire of many Australians to actively look after people and planet when choosing consumer goods. This report looks at how consumers are currently experiencing 'green' claims and what, beyond strong enforcement actions by regulators against...
Conference paper
Detour from the Great Ocean Road: spreading visitor load in the region
This paper argues that overtourism is posing a threat to the Great Ocean Road and the surrounding environment, impacting the region’s ecosystems, infrastructure, culture and the livelihoods of local communities.
Report
Political marketing and management in the 2020 general election: key findings and advice for future practice
This report explores the use of political marketing and management during the COVID-19 pandemic and provides valuable insights into political marketing and management in practice.
Article
The Morrison playbook
The prime minister’s style has proved effective so far, but does it contain the seeds of its own failure?
Literature review
Changing community attitudes toward greater inclusion of people with disabilities
This report summarises the results of a rapid review of recent (2011–2016) literature on community and employer attitudes toward inclusion of people with disabilities. It also reviews key social marketing campaigns that aimed to improve attitudes toward inclusion of people with disabilities
Report
Direct messages received from wagering operators
This research examined the effects of ‘push marketing’ – direct promotional messages such as text messages, emails and phone calls – on wagering operators’ account-holders.
Report
Overbranded, underprotected
This report analyses how the current regulatory system fails in the objective to protect children from the marketing of unhealthy food and what needs to be done to improve the way the system works.
Report
Tobacco reforms literature review: final report
This research presents overwhelming global evidence that tobacco firms are developing new ways to get kids hooked on nicotine products and more needs to be done.
Survey
US public libraries: marketing and communications landscape
This report provides an overview of how US public libraries communicate to their users and the broader community. Results confirm that libraries do a lot with limited resources, there’s a focus on social media, and that efforts successfully increase community awareness about the library.
Discussion paper
Exporting coal myths: how a coal mine that destroyed a town now claims it will save one
The decade-long fight over the controversial Stage 3 expansion of the New Acland Coal (NAC) mine looks set to continue, with the Queensland Supreme Court disagreeing with an earlier Land Court decision that the mine should not be granted approval, a decision followed by the...
Report
Internet Competition Inquiry: report
Internet commerce currently accounts for only a small proportion of the Australian retail market but is growing rapidly. As a result of this growth, Australian businesses are experiencing increased competition from overseas firms using the internet to directly market to Australian consumers.
Report
Research into the commission-based charity fundraising industry in Australia
This report examines commission-based fundraising in the Australian charity sector.
Report
B2b and b2c email marketing: insights for success in the inbox and beyond
A head-to-head comparison, between B2B and B2C email marketing organisations.
Report
Data-driven marketing practices: Australian industry participants survey results
Data-driven marketing practices: Australian industry participants’ survey results report comprises the results of a survey commissioned by the ACMA to examine current data-driven marketing practices and trends. Data-driven marketing and advertising includes any marketing communication that uses insights from data, including personal information, to determine...
Conference paper
Promoting the making self in the creative micro-economy
This paper reports upon very early findings from a three year ARC Discovery project exploring how online distribution is changing the environment for operating a creative micro-enterprise, with a specific focus on designer-makers. A key research question for the project is: what are the ‘self-making’...
Conference paper
The zombies of sleepy hollow: reimagining Geelong
This paper explores the Sleepy Hollow predicament and considers how the branding of Geelong might move beyond parody to better reflect its position as Victoria’s largest regional centre through an approach based on imageability, narrative, assets and investment.
Report
The tradeoff fallacy: how marketers are misrepresenting American consumers and opening them up to exploitation
New survey results indicate that marketers are misrepresenting a large majority of Americans by claiming that Americans give out information about themselves as a tradeoff for benefits they receive. To the contrary, the survey reveals most Americans do not believe that ‘data for discounts’ is...
Conference paper
Understanding the Australian organic food consumers
The average Australian expenditure on fresh fruits and vegetables is only about 0.1% per week of total food and non-alcoholic beverage expenditure. This has a current challenge towards a long-term sustainability of the organic farms and organisation. The aim of this paper is to segment...
Report
Answers to 5 key questions about email marketing in the New Zealand arts sector
Introduction Email marketing remains one of the most effective ways that arts organisations can communicate directly with their audiences.
Conference paper
Selling Newcastle to the World, or to Newcastle? A case study of the official and unofficial rebranding of Newcastle, NSW
Accompanying Newcastle's economic, social and physical changes have been various attempts to reshape Newcastle’s image, to overcome the city’s lingering association with crisis and decay. This paper provides a case study of two key players in this process, the official Brand Newcastle rebranding campaign and...
Thesis
Health-Related Social Marketing for Pacific Peoples in New Zealand: Are there Critical Success Factors?
Social marketing is increasingly being used in the health sector to achieve positive behaviour change. Pacific peoples are a key target audience for most social marketing efforts in New Zealand because of their poor health outcomes and differing conceptualisations of health. Despite this, there is...