Advertising

Alternate Term Label:
Television advertising
NARROWER TERMS:
Report

Understanding value in media: perspectives from consumers and industry

This report considers how different stakeholders in media – content creators, advertisers, marketing agencies and individual consumers – each value media content. By analysing this dynamic, the industry and consumers can make informed decisions about the future.
Journal article

Children’s trips to school dominated by unhealthy food advertising in Sydney, Australia

This study estimates that depending on transport mode, children living in the Greater Sydney area were exposed to between 1.7 and 7.3 discretionary food advertisements per trip to school in May/June 2018.
Discussion paper

Distorting the public square: political campaigning on social media requires greater regulation

This paper outlines the results of recent polling which shows that the Australian public support tighter regulation of political advertising on social media platforms, from truth in advertising, limits to micro-targeting, to bans on political advertising on social media altogether.
Discussion paper

Community responses to gender portrayals in advertising: a research paper

This study suggests that community members perceive that stereotyped gender portrayals and sexualised images of women are common in advertising, and that these portrayals pressure women and men to conform to limiting stereotypes, have negative impacts on health and wellbeing, and may support attitudes that...
Report

Giving a bit: charitable fundraising in our digital age

This report is based on a review of evidence and interviews with decision-makers and charity employees responsible for fundraising carried out in July 2019. It argues that despite probable good intentions behind major platforms moving into the fundraising space, care should be taken by platforms...
Report

Addressing and preventing sexist advertising: an analysis of local and global promising practice

This research paper explores the efficacy of interventions that aim to address sexism or promote progressive gender representations in advertising, highlighting examples of local and global promising practice.
Journal article

Discretionary food advertising on television in 2017: a descriptive study

From June 2019, all food and beverage advertising is subject to either food industry or advertising industry codes. The data presented in this article will form the baseline for future evaluation of whether the new arrangements reduce children’s exposure to food advertising.
Report

Extent of, and children and young people’s exposure to, gambling advertising in sport and non-sport TV

This is the first study in Australia, and internationally, to examine the extent of gambling advertising on sport TV and non-sport TV, and the extent to which young people are exposed to it. A key aim of this study was to assess the effectiveness of...
Report

Digital Democracy Project: Research memo #6 - political advertising

The Digital Democracy Project team worked with the Online Political Transparency Project at New York University, to analyze the Canadian election advertising landscape on Facebook. This survey report outlines some of the findings.
Report

The effect of gambling marketing and advertising on children, young people and vulnerable adults

The interim results in this report suggest that between 2015-2018, the volume and spend on gambling marketing and advertising is rising across different forms of media, including TV and radio, with lotteries and bookmakers among the top spenders. Sports advertising was particularly dominant online, with...