This paper addresses the Tasmanian government’s objections to legislating truth in political advertising laws, as part of the review of the Electoral Act currently underway.

This open access book provides political, legal and public interest justifications for truth in election advertising legislation and examines the history and state of play of legal experiments with such legislation in Australia.

Effective political finance regulation has multiple dividends - it promotes political equality, curbs corruption and enables climate action, writes Joo-Cheong Tham.

This paper is designed to provide background information on the aims and methods of the Automated Decision-Making and Society (ADM+S) Australian Ad Observatory research project.

The research in this report reveals that political parties spent at least $12.5 million on Facebook and Instagram advertising in the final two months of the 2022 election campaign, with Labor and the Greens successfully engaging women voters to a far higher degree than the...

The federal election campaign is underway and political advertising has really started to ramp up. But who is each party targeting and what’s their key message?

This report explores the use of political marketing and management during the COVID-19 pandemic and provides valuable insights into political marketing and management in practice.

This paper outlines findings from a segmentation study conducted in May-June 2021 by Monash and Massey Universities. The research identifies five different COVID vaccine audience segments and what motivates them to get or not get vaccinated, to support the tailoring of campaign messaging for maximum...

Independent federal MP Zali Steggall claimed that, in contrast to consumer law, it was “perfectly legal” to lie in Australian political advertising. Experts told Fact Check there were no catch-all federal laws to prevent lies in political ads, though they said existing laws might apply...

The ACCC has published this final report as part of its inquiry into the markets for the supply of ad tech services and ad agency services. The report provides in-depth analysis of competition and efficiency in the supply of these services, and details the ACCC's...

This project develops a model for providing accountability for 'dark ads' on Australia’s most popular social media platform, Facebook. By showing what accountability looks like, the research reminds us just how dramatically the online advertising environment has shifted.

This report explores the legitimate concerns around surveillance advertising and its use of large-scale data collection, profiling, and the sharing of children’s personal information.

This interim report examines the digital display advertising supply chain in Australia, which enables the near instantaneous delivery of $3.4 billion of digital display advertising opportunities on news, entertainment and other websites and apps each year.

Digital technologies have become central to how Australians conduct their daily lives and work. This report, prepared by AlphaBeta on behalf of Google, examines the economic value presented by Google’s suite of online services

This report highlights the worrying fact that digital marketing for alcohol, unhealthy food and gambling is reaching children at a very young age, affecting their attitudes, habits, consumption – and health. These consequences could be lifelong, determining the habits they form and the quality of...

In the wake of threats by Google and Facebook to scale back or close services in Australia should the federal government proceed with plans to charge them for news content, this report identifies serious risks to Australian businesses, government services and consumers if services are...

This paper describes traditionally effective approaches for anti-smoking mass media advertising and explores challenges and future directions for campaign planning. The changing characteristics of the current smoking population and media landscape are examined.

This report finds that calls for greater regulation in political campaigns have a far greater consensus of support among the general public than arguments against regulation. The research finds that a large majority (61%) of people think profiling people based on their online data should...

This report considers how different stakeholders in media – content creators, advertisers, marketing agencies and individual consumers – each value media content. By analysing this dynamic, the industry and consumers can make informed decisions about the future.