Advertising

ALTERNATIVE LABELS
Television advertising
NARROWER TERMS
Report

Under the radar: harmful industries' digital marketing to Australian children

This report highlights the worrying fact that digital marketing for alcohol, unhealthy food and gambling is reaching children at a very young age, affecting their attitudes, habits, consumption – and health. These consequences could be lifelong, determining the habits they form and the quality of...
Discussion paper

Tech-xit: can Australia survive without Google and Facebook?

In the wake of threats by Google and Facebook to scale back or close services in Australia should the federal government proceed with plans to charge them for news content, this report identifies serious risks to Australian businesses, government services and consumers if services are...
Journal article

What makes an effective antismoking campaign – insights from the trenches

This paper describes traditionally effective approaches for anti-smoking mass media advertising and explores challenges and future directions for campaign planning. The changing characteristics of the current smoking population and media landscape are examined.
Report

Polis and the political process

This report finds that calls for greater regulation in political campaigns have a far greater consensus of support among the general public than arguments against regulation. The research finds that a large majority (61%) of people think profiling people based on their online data should...
Journal article

The impact of road advertising signs on driver behaviour and implications for road safety: a critical systematic review

While roadside advertising is often identified as a potential source of distraction, it has received less attention compared to other types of distractions such as texting or calling while driving. Therefore, this study focused on the impact of roadside advertising signs on driver behaviour and...
Report

Understanding value in media: perspectives from consumers and industry

This report considers how different stakeholders in media – content creators, advertisers, marketing agencies and individual consumers – each value media content. By analysing this dynamic, the industry and consumers can make informed decisions about the future.
Journal article

Children’s trips to school dominated by unhealthy food advertising in Sydney, Australia

This study estimates that depending on transport mode, children living in the Greater Sydney area were exposed to between 1.7 and 7.3 discretionary food advertisements per trip to school in May/June 2018.
Discussion paper

Distorting the public square: political campaigning on social media requires greater regulation

This paper outlines the results of recent polling which shows that the Australian public support tighter regulation of political advertising on social media platforms, from truth in advertising, limits to micro-targeting, to bans on political advertising on social media altogether.
Discussion paper

Community responses to gender portrayals in advertising: a research paper

This study suggests that community members perceive that stereotyped gender portrayals and sexualised images of women are common in advertising, and that these portrayals pressure women and men to conform to limiting stereotypes, have negative impacts on health and wellbeing, and may support attitudes that...
Report

Giving a bit: charitable fundraising in our digital age

This report is based on a review of evidence and interviews with decision-makers and charity employees responsible for fundraising carried out in July 2019. It argues that despite probable good intentions behind major platforms moving into the fundraising space, care should be taken by platforms...