Advertising

ALTERNATIVE LABELS
Television advertising
NARROWER TERMS


Report

The consumer experience of green claims in Australia

Online and off, consumers are bombarded with claims about green and sustainable features. Marketers and businesses are trying to tap into a growing desire of many Australians to actively look after people and planet when choosing consumer goods. This report takes a closer look at...
Discussion paper

The case for truth in political advertising reform in Tasmania

This paper addresses the Tasmanian government’s objections to legislating truth in political advertising laws, as part of the review of the Electoral Act currently underway.
Book

How and why to regulate false political advertising in Australia

This open access book provides political, legal and public interest justifications for truth in election advertising legislation and examines the history and state of play of legal experiments with such legislation in Australia.
Article

What’s climate got to do with electoral reform? More than you might think

Effective political finance regulation has multiple dividends - it promotes political equality, curbs corruption and enables climate action, writes Joo-Cheong Tham.
Report

Australian Ad Observatory: background paper

This paper is designed to provide background information on the aims and methods of the Automated Decision-Making and Society (ADM+S) Australian Ad Observatory research project.
Report

Political advertising on social media platforms during the 2022 federal election

The research in this report reveals that political parties spent at least $12.5 million on Facebook and Instagram advertising in the final two months of the 2022 election campaign, with Labor and the Greens successfully engaging women voters to a far higher degree than the...
Article

Hope? Contempt? Reciprocity? How each political party’s election ads reveal their key messages

The federal election campaign is underway and political advertising has really started to ramp up. But who is each party targeting and what’s their key message?
Report

Political marketing and management in the 2020 general election: key findings and advice for future practice

This report explores the use of political marketing and management during the COVID-19 pandemic and provides valuable insights into political marketing and management in practice.
Briefing paper

Australia’s COVID-19 vaccine audiences

This paper outlines findings from a segmentation study conducted in May-June 2021 by Monash and Massey Universities. The research identifies five different COVID vaccine audience segments and what motivates them to get or not get vaccinated, to support the tailoring of campaign messaging for maximum...
Fact sheet

Fact Check: Zali Steggall says it's 'perfectly legal' to lie in political advertisements. Is she correct?

Independent federal MP Zali Steggall claimed that, in contrast to consumer law, it was “perfectly legal” to lie in Australian political advertising. Experts told Fact Check there were no catch-all federal laws to prevent lies in political ads, though they said existing laws might apply...
Report

Digital advertising services inquiry: final report

The ACCC has published this final report as part of its inquiry into the markets for the supply of ad tech services and ad agency services. The report provides in-depth analysis of competition and efficiency in the supply of these services, and details the ACCC's...
Report

Unregulated and segmented dark ads on social media: consumer education and regulatory options

This project develops a model for providing accountability for 'dark ads' on Australia’s most popular social media platform, Facebook. By showing what accountability looks like, the research reminds us just how dramatically the online advertising environment has shifted.
Report

I-Spy: the billion dollar business of surveillance advertising to kids

This report explores the legitimate concerns around surveillance advertising and its use of large-scale data collection, profiling, and the sharing of children’s personal information.
Report

Digital advertising services inquiry: interim report

This interim report examines the digital display advertising supply chain in Australia, which enables the near instantaneous delivery of $3.4 billion of digital display advertising opportunities on news, entertainment and other websites and apps each year.
Report

Google’s economic impact in Australia

Digital technologies have become central to how Australians conduct their daily lives and work. This report, prepared by AlphaBeta on behalf of Google, examines the economic value presented by Google’s suite of online services
Report

Under the radar: harmful industries' digital marketing to Australian children

This report highlights the worrying fact that digital marketing for alcohol, unhealthy food and gambling is reaching children at a very young age, affecting their attitudes, habits, consumption – and health. These consequences could be lifelong, determining the habits they form and the quality of...
Discussion paper

Tech-xit: can Australia survive without Google and Facebook?

In the wake of threats by Google and Facebook to scale back or close services in Australia should the federal government proceed with plans to charge them for news content, this report identifies serious risks to Australian businesses, government services and consumers if services are...
Journal article

What makes an effective antismoking campaign – insights from the trenches

This paper describes traditionally effective approaches for anti-smoking mass media advertising and explores challenges and future directions for campaign planning. The changing characteristics of the current smoking population and media landscape are examined.
Report

Polis and the political process

This report finds that calls for greater regulation in political campaigns have a far greater consensus of support among the general public than arguments against regulation. The research finds that a large majority (61%) of people think profiling people based on their online data should...
Report

Understanding value in media: perspectives from consumers and industry

This report considers how different stakeholders in media – content creators, advertisers, marketing agencies and individual consumers – each value media content. By analysing this dynamic, the industry and consumers can make informed decisions about the future.