Advertising

ALTERNATIVE LABELS
Television advertising
NARROWER TERMS
Report

Google’s economic impact in Australia

Digital technologies have become central to how Australians conduct their daily lives and work. This report, prepared by AlphaBeta on behalf of Google, examines the economic value presented by Google’s suite of online services
Report

Digital advertising services inquiry: interim report

This interim report examines the digital display advertising supply chain in Australia, which enables the near instantaneous delivery of $3.4 billion of digital display advertising opportunities on news, entertainment and other websites and apps each year.
Report

Under the radar: harmful industries' digital marketing to Australian children

This report highlights the worrying fact that digital marketing for alcohol, unhealthy food and gambling is reaching children at a very young age, affecting their attitudes, habits, consumption – and health. These consequences could be lifelong, determining the habits they form and the quality of...
Discussion paper

Tech-xit: can Australia survive without Google and Facebook?

In the wake of threats by Google and Facebook to scale back or close services in Australia should the federal government proceed with plans to charge them for news content, this report identifies serious risks to Australian businesses, government services and consumers if services are...
Journal article

What makes an effective antismoking campaign – insights from the trenches

This paper describes traditionally effective approaches for anti-smoking mass media advertising and explores challenges and future directions for campaign planning. The changing characteristics of the current smoking population and media landscape are examined.
Report

Polis and the political process

This report finds that calls for greater regulation in political campaigns have a far greater consensus of support among the general public than arguments against regulation. The research finds that a large majority (61%) of people think profiling people based on their online data should...
Report

Understanding value in media: perspectives from consumers and industry

This report considers how different stakeholders in media – content creators, advertisers, marketing agencies and individual consumers – each value media content. By analysing this dynamic, the industry and consumers can make informed decisions about the future.
Journal article

Children’s trips to school dominated by unhealthy food advertising in Sydney, Australia

This study estimates that depending on transport mode, children living in the Greater Sydney area were exposed to between 1.7 and 7.3 discretionary food advertisements per trip to school in May/June 2018.
Discussion paper

Distorting the public square: political campaigning on social media requires greater regulation

This paper outlines the results of recent polling which shows that the Australian public support tighter regulation of political advertising on social media platforms, from truth in advertising, limits to micro-targeting, to bans on political advertising on social media altogether.
Discussion paper

Community responses to gender portrayals in advertising: a research paper

This study suggests that community members perceive that stereotyped gender portrayals and sexualised images of women are common in advertising, and that these portrayals pressure women and men to conform to limiting stereotypes, have negative impacts on health and wellbeing, and may support attitudes that...