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Television advertising
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Report

Political advertising on social media platforms during the 2022 federal election

The research in this report reveals that political parties spent at least $12.5 million on Facebook and Instagram advertising in the final two months of the 2022 election campaign, with Labor and the Greens successfully engaging women voters to a far higher degree than the...
Article

Hope? Contempt? Reciprocity? How each political party’s election ads reveal their key messages

The federal election campaign is underway and political advertising has really started to ramp up. But who is each party targeting and what’s their key message?
Report

Political marketing and management in the 2020 general election: key findings and advice for future practice

This report explores the use of political marketing and management during the COVID-19 pandemic and provides valuable insights into political marketing and management in practice.
Briefing paper

Australia’s COVID-19 vaccine audiences

This paper outlines findings from a segmentation study conducted in May-June 2021 by Monash and Massey Universities. The research identifies five different COVID vaccine audience segments and what motivates them to get or not get vaccinated, to support the tailoring of campaign messaging for maximum...
Fact sheet

Fact Check: Zali Steggall says it's 'perfectly legal' to lie in political advertisements. Is she correct?

Independent federal MP Zali Steggall claimed that, in contrast to consumer law, it was “perfectly legal” to lie in Australian political advertising. Experts told Fact Check there were no catch-all federal laws to prevent lies in political ads, though they said existing laws might apply...
Report

Digital advertising services inquiry: final report

The ACCC has published this final report as part of its inquiry into the markets for the supply of ad tech services and ad agency services. The report provides in-depth analysis of competition and efficiency in the supply of these services, and details the ACCC's...
Report

Unregulated and segmented dark ads on social media: consumer education and regulatory options

This project develops a model for providing accountability for 'dark ads' on Australia’s most popular social media platform, Facebook. By showing what accountability looks like, the research reminds us just how dramatically the online advertising environment has shifted.
Report

I-Spy: the billion dollar business of surveillance advertising to kids

This report explores the legitimate concerns around surveillance advertising and its use of large-scale data collection, profiling, and the sharing of children’s personal information.
Report

Digital advertising services inquiry: interim report

This interim report examines the digital display advertising supply chain in Australia, which enables the near instantaneous delivery of $3.4 billion of digital display advertising opportunities on news, entertainment and other websites and apps each year.
Report

Google’s economic impact in Australia

Digital technologies have become central to how Australians conduct their daily lives and work. This report, prepared by AlphaBeta on behalf of Google, examines the economic value presented by Google’s suite of online services
Report

Under the radar: harmful industries' digital marketing to Australian children

This report highlights the worrying fact that digital marketing for alcohol, unhealthy food and gambling is reaching children at a very young age, affecting their attitudes, habits, consumption – and health. These consequences could be lifelong, determining the habits they form and the quality of...
Discussion paper

Tech-xit: can Australia survive without Google and Facebook?

In the wake of threats by Google and Facebook to scale back or close services in Australia should the federal government proceed with plans to charge them for news content, this report identifies serious risks to Australian businesses, government services and consumers if services are...
Journal article

What makes an effective antismoking campaign – insights from the trenches

This paper describes traditionally effective approaches for anti-smoking mass media advertising and explores challenges and future directions for campaign planning. The changing characteristics of the current smoking population and media landscape are examined.
Report

Polis and the political process

This report finds that calls for greater regulation in political campaigns have a far greater consensus of support among the general public than arguments against regulation. The research finds that a large majority (61%) of people think profiling people based on their online data should...
Report

Understanding value in media: perspectives from consumers and industry

This report considers how different stakeholders in media – content creators, advertisers, marketing agencies and individual consumers – each value media content. By analysing this dynamic, the industry and consumers can make informed decisions about the future.
Journal article

Children’s trips to school dominated by unhealthy food advertising in Sydney, Australia

This study estimates that depending on transport mode, children living in the Greater Sydney area were exposed to between 1.7 and 7.3 discretionary food advertisements per trip to school in May/June 2018.
Discussion paper

Distorting the public square: political campaigning on social media requires greater regulation

This paper outlines the results of recent polling which shows that the Australian public support tighter regulation of political advertising on social media platforms, from truth in advertising, limits to micro-targeting, to bans on political advertising on social media altogether.
Report

Addressing and preventing sexist advertising: an analysis of local and global promising practice

This research paper explores the efficacy of interventions that aim to address sexism or promote progressive gender representations in advertising, highlighting examples of local and global promising practice.
Discussion paper

Community responses to gender portrayals in advertising: a research paper

This study suggests that community members perceive that stereotyped gender portrayals and sexualised images of women are common in advertising, and that these portrayals pressure women and men to conform to limiting stereotypes, have negative impacts on health and wellbeing, and may support attitudes that...
Journal article

Discretionary food advertising on television in 2017: a descriptive study

From June 2019, all food and beverage advertising is subject to either food industry or advertising industry codes. The data presented in this article will form the baseline for future evaluation of whether the new arrangements reduce children’s exposure to food advertising.