Digital marketing

ALTERNATIVE LABELS
Data-driven marketing
Email marketing
NARROWER TERMS
Report

Digital lives of Australians 2021

Researchers sought feedback from more than 1,500 Australian consumers and more than 400 small business owners about their online needs and challenges. The research found that most consumers feel that the Internet has a positive impact on their lives. However, the research also found consumers...
Policy report

Preparing the tourism workforce for the digital future

Acknowledging that national policies will need to be responsive to needs across a diverse sector, with varying levels of digital maturity amongst enterprises (and people), this report presents a selection of policy considerations to prepare the tourism workforce for the digital future.
Report

Google’s economic impact in Australia

Digital technologies have become central to how Australians conduct their daily lives and work. This report, prepared by AlphaBeta on behalf of Google, examines the economic value presented by Google’s suite of online services
Report

Under the radar: harmful industries' digital marketing to Australian children

This report highlights the worrying fact that digital marketing for alcohol, unhealthy food and gambling is reaching children at a very young age, affecting their attitudes, habits, consumption – and health. These consequences could be lifelong, determining the habits they form and the quality of...
Commentary

Twitter is banning political ads – but the real battle for democracy is with Facebook and Google

While Twitter should get credit for its sensible move, the microblogging company is tiny compared to Facebook and Google. So, until the two giants change, Twitter’s political ad ban will have little effect on elections around the globe.
Article

Shoshana Zuboff on the undetectable, indecipherable world of surveillance capitalism

This article is an edited and condensed version of a conversation with Harvard Professor Shoshana Zuboff, in which Zuboff shares an in-depth explanation of the workings of surveillance capitalism, how to “awaken the public mind” to its dangers, and how to rescue the digital future...
Report

Weaponizing the digital influence machine

This report argues that today’s digital advertising infrastructure creates disturbing new opportunities for political manipulation and other forms of antidemocratic strategic communication.
Report

The dawn of mobile influence: the value of mobile in retail

To better understand the growing impact of mobile devices in the retail sector, Deloitte recently conducted an in-depth study asking consumers how they’re currently using their smartphones for shopping, and how they are likely to use them in the future. This report summaries the findings.
Report

B2b and b2c email marketing: insights for success in the inbox and beyond

A head-to-head comparison, between B2B and B2C email marketing organisations.
Report

Data-driven marketing practices: Australian industry participants survey results

Data-driven marketing practices: Australian industry participants’ survey results report comprises the results of a survey commissioned by the ACMA to examine current data-driven marketing practices and trends. Data-driven marketing and advertising includes any marketing communication that uses insights from data, including personal information, to determine...