This report is the second in an ongoing longitudinal study by auDA. The study provides an in-depth exploration into the online experiences of Australians to understand what they value, their most significant challenges and identify opportunities that will support improvements in online outcomes for Australians.
Reducing the harm from alcohol by regulating cross-border alcohol marketing, advertising and promotion: a technical report
This comprehensive report details the full extent of the way that alcohol is being marketed across national borders – often by digital means – and often regardless of the social, economic or cultural environment in receiving countries.
Researchers sought feedback from more than 1,500 Australian consumers and more than 400 small business owners about their online needs and challenges. The research found that most consumers feel that the Internet has a positive impact on their lives. However, the research also found consumers...
Acknowledging that national policies will need to be responsive to needs across a diverse sector, with varying levels of digital maturity amongst enterprises (and people), this report presents a selection of policy considerations to prepare the tourism workforce for the digital future.
This report highlights the worrying fact that digital marketing for alcohol, unhealthy food and gambling is reaching children at a very young age, affecting their attitudes, habits, consumption – and health. These consequences could be lifelong, determining the habits they form and the quality of...
While Twitter should get credit for its sensible move, the microblogging company is tiny compared to Facebook and Google. So, until the two giants change, Twitter’s political ad ban will have little effect on elections around the globe.
This article is an edited and condensed version of a conversation with Harvard Professor Shoshana Zuboff, in which Zuboff shares an in-depth explanation of the workings of surveillance capitalism, how to “awaken the public mind” to its dangers, and how to rescue the digital future...
This report argues that today’s digital advertising infrastructure creates disturbing new opportunities for political manipulation and other forms of antidemocratic strategic communication.
A head-to-head comparison, between B2B and B2C email marketing organisations.
Data-driven marketing practices: Australian industry participants’ survey results report comprises the results of a survey commissioned by the ACMA to examine current data-driven marketing practices and trends. Data-driven marketing and advertising includes any marketing communication that uses insights from data, including personal information, to determine...
To better understand the growing impact of mobile devices in the retail sector, Deloitte recently conducted an in-depth study asking consumers how they’re currently using their smartphones for shopping, and how they are likely to use them in the future. This report summaries the findings.