This report presents the attitudes of New Zealand adults to the SAFER policy interventions from the 2019/20 Alcohol Use in New Zealand Survey (AUiNZ).

Amid concerns that children are exposed to thousands of alcohol advertisements during sport broadcasts, the Brewers Association claims there is no link or very little link between alcohol advertising and alcohol misuse, including underage drinking.

This study finds that alcohol advertising deals are widespread in the AFL and NRL men’s competitions. However, alcohol advertising across the codes is not ubiquitous, indicating that alcohol advertising deals are not a pre-requisite for success or popularity of teams.

This analysis reveals that the AFL and NRL 2018 grand finals were highly saturated with alcohol advertising, the vast majority of which took place during children’s TV viewing hours.

Young people are more likely to start drinking alcohol earlier and at risky levels as a direct result of alcohol companies targeting them via advertising, this review by Curtin University has found.

This article argues that a public-health advocacy model to regulate alcohol advertising proves a success in WA and could be replicated elsewhere.