This research examined the effects of ‘push marketing’ – direct promotional messages such as text messages, emails and phone calls – on wagering operators’ account-holders.
This report analyses how the current regulatory system fails in the objective to protect children from the marketing of unhealthy food and what needs to be done to improve the way the system works.
This research presents overwhelming global evidence that tobacco firms are developing new ways to get kids hooked on nicotine products and more needs to be done.
This report provides an overview of how US public libraries communicate to their users and the broader community. Results confirm that libraries do a lot with limited resources, there’s a focus on social media, and that efforts successfully increase community awareness about the library.
The decade-long fight over the controversial Stage 3 expansion of the New Acland Coal (NAC) mine looks set to continue, with the Queensland Supreme Court disagreeing with an earlier Land Court decision that the mine should not be granted approval, a decision followed by the...
Internet commerce currently accounts for only a small proportion of the Australian retail market but is growing rapidly. As a result of this growth, Australian businesses are experiencing increased competition from overseas firms using the internet to directly market to Australian consumers.
This report examines commission-based fundraising in the Australian charity sector.
This report argues that the notion that large brands are dying is simply not true. Nor has the world fundamentally changed in a way that favours small brands over big.
A head-to-head comparison, between B2B and B2C email marketing organisations.
Alternatives to cash are a relatively recent development in Asia Pacific. The most common are credit cards or debit cards, both of which have been subject to fraud. Electronic payments can now replace cash for most transactions and it is this move to e-wallets that...
Data-driven marketing practices: Australian industry participants’ survey results report comprises the results of a survey commissioned by the ACMA to examine current data-driven marketing practices and trends.
Data-driven marketing and advertising includes any marketing communication that uses insights from data, including personal information,...
While there is no shortage of worthy recipients for prosocial behaviour, there is a constant battle to attract and keep donors. This research examines money and blood donor behaviour for two key desirable groups, new donors, to grow the donor base, and frequent donors to...
In this lecture, A/Prof Ross Gordon looks at the use of narrative within social marketing and social change. He discusses the use of social marketing within the Energy+ Illawarra energy efficiency project.
This study focused on social media use by accounting firms in Australia. We investigated the social media philosophies, operationalisation and strategic intentions of public practice accounting firms in Australia. A case study approach was undertaken. The research context for this study included two “Big Four”...
On April 25, publishers, platforms, and industry groups including ESPN, Google, and The Guardian met in New York to discuss how to deal with the continued threat of adblocking.
The meeting was organized by Johnny Ryan, the head of ecosystem at PageFair, a company...
B2B (business to business) companies are at risk of of losing more than two-thirds of their customer base, according to this report.
Executive summary Gallup analysis has found that only 29% of B2B customers are fully engaged — that is, emotionally and psychologically...
This paper reports upon very early findings from a three year ARC Discovery project exploring how online distribution is changing the environment for operating a creative micro-enterprise, with a specific focus on designer-makers. A key research question for the project is: what are the ‘self-making’...
Advertising is becoming more accountable. Creative decisions, though, remain very difficult to justify. Armstrong’s (2010) evidence-based persuasion principles are a landmark effort to bring together evidence to support creative decisions. In this invited commentary, we ask: “What does this test of the Persuasion Principles Index...
Digital Ready is a free online training course for the Arts, Recreation and Education Services sectors. It equips small business owners, organisations and clubs with the skills to take advantage of digital technology in growing their business, organisation or club.