As more and more policymakers become interested in establishing behavioral insights units, this report provides some useful background on how others have made it work in a variety of country and government contexts, and the projects that have been particularly successful.
The Behavioural Insights Team exists to improve people’s lives and communities. We work in partnership with governments, local authorities, businesses and charities, often using simple changes to tackle major policy problems.
Over the last eight years, the Team has grown...
This report looks at the available evidence and draws out the broader insights learned from the work that BIT and others have done in this space, with an eye to what is practical and universal. Its objective is to give policymakers and researchers around the...
This report presents findings from the first ever quantitative survey on kindness in communities and public services. The data reveals a reassuring and yet complex picture of kindness in the UK and Ireland, with generally high levels of kindness reported, but at the same time...
This article reports that a growing body of behaviour change literature has identified techniques that can be used in written correspondence to influence behaviour.
This project provides another example of the returns to government from small changes informed by behavioural insights. BETA partnered with the Australian Tax Office (ATO) to reduce work-related expense claims by $2.2 million and increase tax paid by $0.9 million with a simple letter sent...
This report aims to identify key behavioural drivers and barriers for engaging in voluntary, behaviour-based offender programs and to understand the behavioural characteristics and experiences of unsupervised offenders and what impacts their motivation and likelihood to engage in future support.
The resource has links to video presentations from the Behavioural Exchange conference which ran in June 2018 in Sydney, Australia.
Opening Plenary: Why Behavioural Insights Matters
Keynote Address: Ethics and Behavioural Insights
This paper provides theoretical and empirical evidence on the implications of the timing of reminders by studying the effect of varying the timing of reminder letters to taxpayers on their payment behavior. The collection of unpaid tax debts constitutes a considerable challenge for tax authorities....
Behavioral psychologist Ingrid Gehl influenced much of the thinking of her husband, the celebrated urbanist Jan Gehl. Imagine if all designers were married to behavioral scientists–or even if they just talked with each other.
Read the full story at Co.Design
This paper examines the process of making higher education choices in the United States – whether to enter higher education, attend a particular college, or follow a particular route through college. It draws on research findings in the sociology of education, behavioural economics, and cognitive...
In recent years, public agencies have frequently deployed behavioural insights to generate benefits for society, through encouraging citizens to comply with official requests, and more generally encouraging them to cooperate with public agencies to help deliver outcomes of collective benefit. In parallel,...
The Policy Project collaborated with the Government Economics Network (GEN) committee to facilitate workshops following the 2016 GEN conference on ‘People and Policy – how to make better and smarter policies through behavioural insights, design thinking and better use of data’.
This document records:...
This report makes the case for using behavioural insights to improve health and healthcare worldwide. We provide case studies where this approach has already been put into practice successfully, and offer practical advice about how to apply behavioural insights. There are many opportunities to improve...
This document focuses only on behavioural interventions, not structural changes or policies, such as flexible working arrangements, return-to-work options, cadetships and targeted positions.
It is widely recognised that long-term absence from work is harmful to physical and mental wellbeing. Returning safely and quickly to work has strong benefits for the individual, their family, employer and the broader sustainability of the workers compensation system. In March 2013, the Department...
Although most young people engage in positive life activities and become healthy adults, some become involved in risky behaviours. This has long been a concern for families, health professionals, policy makers and academics. Despite considerable research and the construction of a range of theories and...