This study finds that alcohol advertising deals are widespread in the AFL and NRL men’s competitions. However, alcohol advertising across the codes is not ubiquitous, indicating that alcohol advertising deals are not a pre-requisite for success or popularity of teams.
This analysis reveals that the AFL and NRL 2018 grand finals were highly saturated with alcohol advertising, the vast majority of which took place during children’s TV viewing hours.
Young people are more likely to start drinking alcohol earlier and at risky levels as a direct result of alcohol companies targeting them via advertising, this review by Curtin University has found.
This article argues that a public-health advocacy model to regulate alcohol advertising proves a success in WA and could be replicated elsewhere.