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APO provides an excellent opportunity to reach our policy community. Our website generates over 2 million pageviews per year and our newsletters reach over 15,000 subscribers each week.
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APO newsletters offer a unique opportunity to reach a highly targeted public policy and research audience. Our recent Subscriber Survey 2019 results show that our subscribers are highly engaged, loyal and satisfied.
Half of our newsletter subscribers are employed in government, followed by not-for-profits and universities.
Many of our newsletter subscribers are policy officers along with significant subscriber cohorts of managers or heads of organisations and researchers.
Our newsletter subscribers are located in every Australian state, as well as New Zealand. Victoria is the state with the most subscribers (34%), followed by New South Wales (25%), Queensland (12%) and the Australian Capital Territory (11%). *
* Subscriber data taken from the APO Newsletter Subscriber Survey 2019 results, with 564 respondents.
|Newsletter||Policy Pulse||Policy Weekly|
|Content||The latest policy content on APO selected by our editors.||The most-read content from Policy Pulse|
and other influential content.
|Delivered||Every Monday and Thursday.||Every Wednesday.|
Industry average is 21% **
Industry average is 3% **
* Source: APO Subscriber List (Mailchimp, February 2019).
** Source: Mailchimp Email Marketing Benchmarks (Mailchimp, October 2019).