Advertise
APO provides an excellent opportunity to reach our policy community. Our website generates over 3 million page views each year and our newsletters reach over 15,000 subscribers each week.
3M+ WEB PAGEVIEWS
PER YEAR
15,000+ SUBSCRIBERS
PER WEEK
Advertising options
Our advertising is specifically targeted towards our community’s interests and needs. We provide an excellent opportunity to reach a highly targeted and unique public policy and research audience. We offer three advertising options:
- Banner ads can focus on any policy or research-related theme. They appear at the top of our newsletters and as one of the first things a reader sees, they provide the greatest impact.
- Classifieds focus on relevant events, courses, and jobs in the public policy and research sphere. They appear in the classified section of our newsletters and on the website and offer excellent value.
- Calls & notices for research participants, inquiry submissions, conference and journal papers, or Expressions of Interest are free. They appear in the classified section of our newsletters and on the website. Free events (e.g. lectures, webinars) and courses (e.g. workshops) require a purchased classified and should not be listed as calls & notices.
View our Advertising rate card for prices.
Follow our Advertising steps to take up any of these options.
Read our Advertising terms and conditions.
Our subscribers
APO newsletters offer a unique opportunity to reach a highly targeted public policy and research audience. Our Subscriber Survey 2020 results show that our subscribers are highly engaged, loyal and satisfied.
LOYAL: 24% of our subscribers have subscribed for 5+ years and 54% for 1-5 years.
SATISFIED: 93% of our subscribers said that they are happy with APO newsletters as they are.
Top subscriber industries
Half of our newsletter subscribers are employed in government, followed by not-for-profits and universities.
NOT FOR PROFITS
UNIVERSITIES
Top subscriber roles
Many of our newsletter subscribers are policy officers along with significant subscriber cohorts of managers or heads of organisations and researchers.
10% ARE PROGRAM MANAGERS
Subscriber locations
Our newsletter subscribers are located in every Australian state, as well as New Zealand. Victoria is the state with the most subscribers (30%), followed by New South Wales (25%), Queensland (14%) and the Australian Capital Territory and Western Australia both account for 9% of our subscribers.
All above subscriber data taken from the APO Newsletter 2021 Subscriber Survey, with 568 respondents.
APO newsletter guide
| Newsletter | Policy Pulse | Policy Weekly |
| Content | The latest policy content on APO selected by our editors. | The most-read content from Policy Pulse and other influential content. |
| Delivered | Every Monday and Thursday. | Every Wednesday. |
| Subscribers* | 9,500 | 6,000 |
| Open rate* Industry average is 21% ** | 26% | 34% |
| Click rate* Industry average is 3% ** | 5% | 8% |
* Source: APO Subscriber List (Mailchimp, March 2021).
** Source: Mailchimp Email Marketing Benchmarks (Mailchimp, March 2021).