Advertise

APO provides an excellent opportunity to reach our policy community. Our website generates over 1 million pageviews per year and our newsletters reach over 16,000 unique subscribers each week. 


1M+ WEB PAGEVIEWS
PER YEAR

16,000+ SUBSCRIBERS
PER WEEK

Advertising options

Our advertising is specifically targeted towards our community’s interests and needs. We provide an excellent opportunity to reach a highly targeted and unique public policy and research audience. We offer two advertising options:

  • Banner ads can focus on any policy or research-related theme. They appear at the top of our newsletters and as one of the first things a reader sees, they provide the greatest impact.
  • Classifieds focus on relevant events, courses, jobs and calls & notices in the public policy and research sphere. They appear in the classified section of our newsletters and on the website. Classifieds offer excellent value and calls & notices are free. 

Our subscribers

APO newsletters offer a unique opportunity to reach a highly targeted public policy and research audience. Our recent Subscriber Survey 2019 results show that our subscribers are highly engaged, loyal and satisfied. 

ENGAGED: 77% of subscribers have visited the APO website to search and browse.

LOYAL: 18% of our subscribers have subscribed for 5+ years and 52% for 1-5 years.

SATISFIED: 88% of our subscribers say that APO newsletters have everything they need.

Top subscriber industries

Half of our newsletter subscribers are employed in government, followed by not-for-profits and universities.

53% WORK IN GOVERNMENT
23% WORK IN
NOT FOR PROFITS
13% WORK IN
UNIVERSITIES

Top subscriber roles

Many of our newsletter subscribers are policy officers along with significant subscriber cohorts of managers or heads of organisations and researchers.

34% ARE POLICY OFFICERS
29% ARE MANAGERS, EXECUTIVES OR HEADS OF ORGANISATIONS

15% ARE RESEARCHERS

Subscriber locations

Our newsletter subscribers are located in every Australian state, as well as New Zealand. Victoria is the state with the most subscribers (34%), followed by New South Wales (25%), Queensland (12%) and the Australian Capital Territory (11%). *

* Subscriber data taken from the APO Newsletter Subscriber Survey 2019 results, with 564 respondents.

APO newsletter guide

NewsletterPolicy PulsePolicy WeeklyNew Zealand
ContentThe latest policy content on APO selected by our editors.The most-read content from Policy Pulse
and other influential content.
Essential New Zealand policy updates.
DeliveredEvery Monday and Thursday.Every Wednesday.First and third Tuesday of each month.
Subscribers *10.5K4.5K1.3K
Open rate *
Industry average is 21% **
22%36%23%
Click rate *
Industry average is 3% **
7%13%8%

* APO subscriber numbers, open rates and click rates taken from the APO Subscriber List (Mailchimp, February 2019).
** Industry averages taken from Mailchimp Email Marketing Benchmarks (Mailchimp, October 2019).