During the X-Media Lab conference entitled, 'Digital Worlds: Social, Virtual, Mobile'. held in Melbourne from 10 - 12 August 2007, ABC Radio National reporter James Panichi interviewed Indian filmmaker, Shekhar Kapur and American Brian Gruber, the founder and CEO of San Francisco based FORA.TV.

FORA.TV is a website where academics and those involved in conferences, debates can record and share video. Brian Gruber: "Every day cities around the world, there are brilliant ideas expressed in public places. You can't be there, and we take you there. So we take the current range of tools, web 2.0 if you will, are broadband video tools, and we deliver them in service to this genre of content. So that whether it's a political event, business event, arts, technology, religion, science, at a think-tank public forum conference bookstore event. These are events that people who are intellectually curious really want to get to but they're too busy. And so what we do is to aggregate that worldwide and put it in a flash player online that allows you to easily get at it."