The design-research Cremorne2025 investigated, though multiple iterations, the densification of an exemplary and historically crucial industrial suburb of Melbourne. It challenges consequences of urban sprawl, highlighting potentials of inner-city industrial sites for urban renewal and new activity. Careful intensification of urban heritage was acknowledged as necessary in retaining identity and attractiveness, avoiding gentrification. The project’s holistic strategy promotes wellconsidered, site-specific urbanism, bridging between academia and practice, and connecting with real-world concerns. The academic research project - informed by anterior design-studios - led to community engagements, events, exhibitions, conference presentations and various publications. Each mode of practice revealed particular aspects, readings and propositions for the site’s diverse built and lived heritage, feeding back into the overall proposal, over a five-year span. Due to its long time frame and multiple iterations, it offered many points of contact, discussion, exterior challenge, revision and refinement. This confrontation and friction to different exterior discourses, allowed the project to shift in content, focus, and visual articulation. These revolve around the theme of ‘mixity’; a crucial driver for the project. The historically diverse character of light industrial areas emerged as driving leitmotiv driving our investigation into the renewal of post-industrial heritage. The project’s evolution increasingly highlighted a particular context: Currently intense Australasian development and investment pressures reinforce the acute need for new concepts and processes addressing threats to this mixity. Post-GFC affordability, social and programmatic segregation issues appear now more intensely then ever.