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Strategy
Description

The development of this plan is based on the belief that a strong and capable Australian Broadcasting Corporation (ABC) for Australia is as important as ever; that the ABC must continue to evolve with, and for, Australia; and that a five-year timeframe will best ensure the ABC can plan with confidence and deliver on its commitments.

Highlights:

  • With this plan, the ABC will accelerate its transformation from a traditional broadcaster to the nation’s most trusted and valued digital content provider: it will be more accessible to Australians than ever before.
  • The ABC will also be more relevant to more communities, building on its rich heritage and generations of trust to continue connecting and uniting all Australians.
  • Telling Australian stories across genres and perspectives is our priority. Working in an increasingly challenging media environment, amid floods of international content, we will strive to stand out as Australia’s inclusive voice.
  • The ABC will continue its journey to be Australia’s digital media innovator and anticipating the on-demand and personalised ways people now seek their information and entertainment.

 

Publication Details
License type:
All Rights Reserved
Access Rights Type:
open