Building on previous work for Acas, this research project considers how and why employers use social media tools for recruitment, the risks and opportunities and the implications for provision of advice to managers, workers and employer and employee representative bodies. It also looks at the policies and strategies employers can put in place to manage legal and reputational risks. A comprehensive literature review is supplemented with case studies of three leading UK organisations that have used social media for the purposes of recruitment, plus the results of an exclusive poll of HR decision-makers undertaken on behalf of Acas in March 2013.
Prepared for Acas by: Institute for Employment Studies (IES). Authors: Andrea Broughton, Beth Foley, Stefanie Ledermaier and Annette Cox