Organisation
Canada Media Fund
Report
The digital-only media consumer: Key findings from a conversation with all-digital millenials
This study offers insight on the digital-onlys, a sub-population of Millennials who only consume media through digital platforms. Based on informal group conversations with 16 to 34 year-olds, the study provides a snapshot of their daily media consumption and preliminary answers to why they regard digital content as the norm. These findings reveal that some...