SEO, Search Engine Optimisation, and what it means for the media. It's already quietly changing the way news is presented online and it's redefining the journalist as a marketer.

Just why are Australian radio networks so keen on the introduction of digital radio when the main commercial operator in the UK has been busy scaling back?

Rex Wong is a US-based IT entrepreneur and founder of AdSense. He's now the head of DAVE Networks which helps companies use video to develop online social communities. He talks with the Media Report about the way in which online companies are using people's web profiles to attract advertisers.

The Media Report speaks with Chris Corbett, the writer/producer of TinyTown, a webisode for kids. TinyTown is a good example of the way in which online is growing as an outlet for creative TV.

The Media Report takes a critical look at some interesting new online initiatives which promote user-interaction and were launched just in time for the current federal election campaign.