Person

Roger Tomlinson

Report

Full house: turning data into audiences - a manual for ticketing and marketing professionals

Evidence suggestions that even now many arts and entertainment organisations are still not recognising the value of data on their customers’ behaviours, and are as likely to be 'product focussed' and not necessarily 'customer-focussed'. In the 21st century, many are still only slowly realising the...
Guide

Full house: turning data into audiences - a manual for ticketing and marketing professionals

Evidence suggestions that even now many arts and entertainment organisations are still not recognising the value of data on their customers? behaviours, and are as likely to be 'product focussed' and not necessarily 'customer-focussed'. In the 21st century, many are still only slowly realising the...