Evidence suggestions that even now many arts and entertainment organisations are still not recognising the value of data on their customers’ behaviours, and are as likely to be 'product focussed' and not necessarily 'customer-focussed'. In the 21st century, many are still only slowly realising the value of building close and valuable relationships with attenders. Many...

Evidence suggestions that even now many arts and entertainment organisations are still not recognising the value of data on their customers? behaviours, and are as likely to be 'product focussed' and not necessarily 'customer-focussed'. In the 21st century, many are still only slowly realising the value of building close and valuable relationships with attenders. Many...