This report provides fresh insights for those developing content moderation policy and regulation by illustrating how leading companies’ missions, business models, and team sizes influence their approaches. Along the way, the report teases out the emergent challenges and tensions these actors face in balancing context and consistency.

Algorithmic decision-making is becoming more common every day. Increasingly, important decisions that affect people’s lives are governed by datasets that are too big for an individual to process.

This report is intended to inform platforms, news organizations, media makers, and others who do not ask whether standards for media content should be set, but rather who should set them, who should enforce them, and what entity should hold platforms, the media industry, states, and users accountable.