This research paper is part of a series commissioned by the EU Delegation to the United States. The purpose of this paper is to provide new perspectives and proposals to improve the effectiveness of EU–US relations on internet governance. It explores converging and diverging ideological positions, highlights common interests, and makes recommendations to enhance cooperation.

This report examines the impact of algorithmic changes made by social media platforms, designed to curb the spread of disinformation, through the lens of digital marketing. The report highlights some of the techniques used by campaigners to attract, retain and persuade online audiences. It also sets out recommendations for the UK Electoral Commission.