Purpose / Context – Energy efficiency measures/ private home-owners/ decision process Methodology / Approach –Explorative research/ qualitative interviews/ content analysis Results – Decisions towards energetic renovation measures can be characterized as a strategic consumer decision rather than the often assumed purely investment decision. Emotionally shaped motives seem to displace rational determinants such as financial savings...

Purpose / Context – Political topics like energy efficiency and climate protection are en vogue. There are manifold funding programmes, but since these are bound to the goals of the respective programmes, the implemented projects do not adequately consider integrative aspects. It is necessary to analyse the purpose of those funding programs and to bring...