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Person

Moritz vom Hofe

Conference paper

Rational or emotional? Failing to attract home owners in Germany to conduct energy-efficient renovation measures from a marketing perspective

Purpose / Context – Energy efficiency measures/ private home-owners/ decision process Methodology / Approach –Explorative research/ qualitative interviews/ content analysis Results – Decisions towards energetic renovation measures can be characterized as a strategic consumer decision rather than the often assumed purely investment decision. Emotionally shaped...
Conference paper

Incongruence of superior goals and energy efficiency funding programs

Purpose / Context – Political topics like energy efficiency and climate protection are en vogue. There are manifold funding programmes, but since these are bound to the goals of the respective programmes, the implemented projects do not adequately consider integrative aspects. It is necessary to...