This paper analyses sales of products within three Australian media markets - cinema box office, DVD retail and book retail - from 2002 to 2011. Several conclusions are drawn. First, significant long tail characteristics emerged in the books and particularly DVD markets, but not cinema, over the period. Second, where the number of titles selling...

The Book Industry Strategy Group believes that this vision can be achieved by a strategy to transform the book industry. This strategy would be implemented over the next three to five years, and would be embedded in a process of continual review and renewal. The transformation strategy requires the industry to recognise its competitive advantages...