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Advertising

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Television advertising
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Marketing
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Advertising
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Report

Proposed national strategy on body image


The report encourages advertisers, the media and the fashion industry to promote more positive body image messages. The report includes a Voluntary Industry Code of Conduct on Body Image which recommends using healthy weight models, realistic and natural images of people and disclosure when images of people have been digitally manipulated. The report also recommends...
Article

Shouting to be heard (2): Public service advertising in a changing television world


Broadcast and cable stations donated an average of 17 seconds an hour to public service advertisements, totaling one-half of one percent of all TV airtime, according to this study. The most frequent time period for PSAs to air was between midnight and 6 a.m., accounting for 46% of donated PSAs across all stations in the...
Article

The changing face of advertising


A look at the way in which the Australian advertising industry is adapting to the challenges of the modern age of communication.
Audio

Social networks and online advertising


Rex Wong is a US-based IT entrepreneur and founder of AdSense. He's now the head of DAVE Networks which helps companies use video to develop online social communities. He talks with the Media Report about the way in which online companies are using people's web profiles to attract advertisers.
Report

Children's exposure to food advertising on television: A side-by-side comparison of results from recent studies by the Federal Trade Commission and the Kaiser Family Foundation


In recent months, two significant new studies have been released about food advertising to children on television: one in March 2007 from the Kaiser Family Foundation, and the other in June 2007 from the Federal Trade Commission. While the two studies are similar, this analysis documents how they compare, both in terms of findings and...